Digital Moat Analysis

Analyse a niche + location opportunity

Niche *

Primary location *

Radius (miles) *

Min. population per town *

Avg. profit per job (£) *

Primary location population Leave blank to use default (300000)

Advanced assumptions

Est. monthly searches Live data will be fetched automatically if left blank

Conversion rate (%) Visitors → leads. Default: 3.0%

Close rate (%) Leads → booked jobs. Default: 30.0%

Niche suitability (1–10) 10 = ideal high-intent niche. Default: 6

SEO difficulty (1–10) 10 = very competitive. Default: 5